Explain in detail how the image(s) strengthens the post from a digital marketing perspective. 

You may reference: 

• Attention economy 

• Scroll behavior 

• Visual hierarchy 

• Brand perception 

• Trust building 

• Emotional triggers 

• Information processing 

• Conversion influence 

Be analytical. This is not a design reflection. This is marketing reasoning. 

I touched on a few reasonings above why these images strengthen the post from a digital marketing perspective. The biggest reason these images are a strong post is because it touches people's emotions. As mentioned in class, seeing a cute photo of a baby, puppy, or whatever things we find cute can actually stimulate our brains in the same way that sex, good food or drugs do. Knowing this fact about us, I wanted to showcase a photo or photos that were cute over something stoic or pretty.

Secondly, the images in the post tell a story all together. We know that people are more likely to interact with a carousel post as opposed to just a single image. This is because we like stories. We like to know how things come together or work out. These images tell the story of a family announcing a pregnancy in a way without using too many words or over complicating the message. The message being “With Care Media purpose is to capture your memories. Hire us”. This post is proof of service that I offer and is a great way of showing an audience legitimacy of my skill as a photographer.

Up until now, my brand perception has been very family driven so with these images I wanted to stay on brand and show another family. This reinforces my brand positioning by providing more evidence for the type of messaging my company puts out.