Why did you choose the specific image(s)? 

Your explanation must include: 

a) Business relevance 

b) Target audience alignment 

c) Image intent 

d) Why this visual works better than alternative visual approaches 

For my chosen images I did a carousel post of a family walking with their baby, while wearing hats announcing that another baby will be coming soon. I chose to showcase this image because of the emotion tied to it. As i stated in question #1 people are more likely to resonate with a message if it is accompanied by a visual that triggers emotions.

This is relevant to my business “With Care media” because my purpose as a photographer and as a company is to capture people’s special moments in their lives. This photoshoot also showcases my skill as a photographer. Also I have mentioned on my website and across numerous blog posts about my business that With Care Media wants to be there for your special moments. Well these images are a special moment for a family sharing an important moment with the world.

I also chose this because my target audience is geared towards people who value family and people who treasure memories. This post aligns perfectly with my audience because it has a family in the image and it is heartfelt. People like cute images, especially my target audience. These images are adorable and also tell a story of a growing family.

The intent behind these images were mainly to showcase my skills as a photographer by getting people to look at this family photoshoot. I wanted everyone who viewed it to have a smile. The good thing about these images is that even without text it still tells a story and resonates the same way. These images could even go on a pinterest forum and would help my audience find me faster.

The visuals work because as mentioned above, they tell a story. A family is announcing a new baby, the current oldest baby looses his hat because he isn’t excited about that. It’s cute and it gets people interested in who is sharing the post and who took the photos. The texts compliment the post and call back to why people should hire my services. I am using gain with these images by showing what people will get if they hire me. As well as logic because the text says let us capture your memories. Which means these images will stay with you for the rest of your life. If i was to just share a photo of a family it wouldn’t have the same effect as a carousel. People like stories and these images tell a story of a family and love.